ABOUT THE PROJECT
TARA – Teatralno Artystyczna Reytaniacka Akademia – is an art festival organized by students of the 6th Tadeusz Reytan High School in Warsaw. It promotes young artists and builds a community around music, theater, and visual arts. The client needed a modern, engaging one-page website that appeals to high school students and maintains a professional tone for sponsors.
PROJECT GOALS
Share key information about the festival.
Promote young artists.
Attract sponsors and partners.
Encourage students to attend and participate.
Provide a schedule and contact details.
PROCESS
The project started with an in-depth analysis of the initial concepts and requirement. We gathered requirements from student organizers, focusing on clarity, energy, and credibility. Research on Warsaw high school students informed us about their web interactions, visual preferences, and language tone, as well as allowed us to benchmark against other school and music festival websites
STAGES
Client requirements and discovery workshop
Target audience and competitor research
Moodboard creation and site structure
Sketching and lo-fi wireframes
Figma prototype
Webflow development
Code export, testing, and delivery for implementation
KEY CHALLENGES
Very tight timeline required fast decision-making and rapid prototyping.
Balancing youth-oriented design with credibility for potential sponsors.
Adapting Webflow output for external hosting without breaking layout or interactions.
Content had to be visually engaging yet lightweight to maintain performance.
